FIT KIT - FITNESS APP
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Role - Research, Branding, UX
Year - 2023
Client - Fitkit.com
THE SOLUTION
Through the packaging design, which is inspired by the Art Deco movement that once heavily influenced Vietnamese architecture, it embraces the diversity of Vietnamese coffee through 3 different products in 3 different regions of the country: Egg coffee of Hanoi, Salt coffee of Hue, and the classic Ca phe sua da of Saigon. Each icon is inspired by the signatures that represent the city where the coffee originated from, giving each box its own personality, embodying the lifestyle of Vietnamese people.
Through the packaging design, which is inspired by the Art Deco movement that once heavily influenced Vietnamese architecture, it embraces the diversity of Vietnamese coffee through 3 different products in 3 different regions of the country: Egg coffee of Hanoi, Salt coffee of Hue, and the classic Ca phe sua da of Saigon. Each icon is inspired by the signatures that represent the city where the coffee originated from, giving each box its own personality, embodying the lifestyle of Vietnamese people.
THE SOLUTION
Through the packaging design, which is inspired by the Art Deco movement that once heavily influenced Vietnamese architecture, it embraces the diversity of Vietnamese coffee through 3 different products in 3 different regions of the country: Egg coffee of Hanoi, Salty coffee of Hue, and the classic filtered coffee with sweetened condensed milk or Cà phê sữa đá of Saigon.
Each icon is inspired by the signatures that represent the city where the coffee originated from, giving each box its own personality, embodying the lifestyle of Vietnamese people.
NHÀN
Role - Branding, Packaging, Illustration
Year - 2020
Client - Personal Project
NHÀN, meaning ‘relaxed and effortless’ in Vietnamese, is a Vietnamese coffee brand that brings the internationally known coffee culture from hole-in-the-wall counters with plastic stools on the sidewalk across Vietnam, to sleek, contemporary cafes with roasters on the premises, into mass production but still maintains the signature, truthful, rustic and timeless taste of the Vietnamese coffee legacy.
