Seventy Seven Halifax
[About]
Located near the iconic Brighton foreshore, Seventy Seven Halifax presents two beautifully designed residences that redefine modern living by offering a seamless connection between park and beachside living.
[Sector]
Property
[Services]
Branding, Art Direction, Print Design
[Collaborators]
This brand was created while working at Creative Matter
[Solution]
A rich, dark aquamarine was selected as the primary brand colour for Seventy Seven Halifax, chosen for its ability to convey depth, sophistication, and a sense of tranquil luxury. This hue is complemented by a fluid, glasslike wave motif, introducing movement and softness into the visual identity. Together, these elements evoke the calm elegance of the refined coastal lifestyle in Brighton, while subtly mirroring the gentle, flowing contours of the building’s architectural design.
