Flying Art Studios [Rebrand]
[About]
Flying Art Studios is a digital advertising agency based in Naarm/ Melbourne, specialising in photography, videography, and TVC across a wide range of industries. With a deep connection to street culture, particularly dance, hip hop, and fashion, they are dedicated to helping artists and businesses elevate their brands through authentic and impactful storytelling.
[Sector]
Creative Services
[Services]
Branding, Art Direction, Business Collateral
[Objective]
The previous logo was outdated, overly intricate, and lacked legibility at smaller scales. Additionally, the overall brand lacked consistency across various platforms, potentially hindering effective brand recognition. To address this, the client sought a modern, cohesive refresh to replace their outdated and inconsistent branding. The goal was to develop a clean, energetic, and well-defined visual identity that accurately reflects their values
[Solution]
The new branding draws inspiration from hip-hop culture, bold, authentic, and expressive, with elements such as graffiti art, streetwear fashion, textures, layered typography, and an unapologetic sense of individuality, while embracing a contemporary aesthetic. The eagle icon has been reimagined into a stylised monogram of the letters “F” and “A”, designed with enough presence to stand independently, even without the accompanying wordmark.
The red and blue color scheme, inspired by the light leak effect in film photography, symbolises their burning passion in creating authentic, cohesive storytelling through film that touches hearts and moves minds.
